A Brand’s Worst Enemies: Experts and Insiders

In the new era of marketing, we need to stop thinking like MBA graduates in a suit and tie! Instead, we should dress down, simplify and accept that everyone has some noble ideas to assist us with our marketing and branding. My three-year experience in branding has opened my eyes in terms of diverse thinking…

5 Signs that It’s Time to Rebrand

Your brand is the core identity or the face of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single set of recognizable standards. But sometimes, even beloved brands go through crises; they succumb to the natural pressures of aging, or they fail to meet audience standards…

Brands are Cultural Ambassadors

The rapidly changing communication and economic landscape over the past decade has forced marketers to see the world in a new perspective, not bound by geographical borders, but truly global. Target groups that were once upon a time local are now spread across the world. This is due to the fact that nowadays people from…

Status: In a relationship

Sometime back, I attended a business training and it was amusing how the speaker used a relationship analogy in relation to brands. The analogy presents a boy to girl relationship showing how brands should use it to win and keep customers. It was a good laugh back-then but makes absolute sense to me now. Let…

What Next for Kenya’s “villain” Banks?

The Kenyan “villain” banks have finally been shackled! Kenyan bank interest rates have been capped at four percentage points above the Central Bank of Kenya rate (CBR). The other side of this squeeze is that banks must offer depositors interest rates at at seventy percent of the CBR. This effectively makes the business of lending…