Unique Value Proposition (UVP) and why it Matters for your Brand
There were once two roadside apple traders who capitalised on the ever crowded Eastleigh bust-top for constant flow of customers. They generally sold the same type of fruits, and judging…
The Importance of Branding in Relation to Marketing
What is Branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company….