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Making New Year Marketing resolutions for your brand: Many people make personal resolutions when getting into a new year. It is also important to make resolutions for your brand for: Communication and Marketing, Employee Engagement, brand goals and identity refreshment. Some marketing resolutions you may...

Life would be monotonous and non-progressive without competition!!! That opinion will not make me popular, but healthy competition is one of your greatest assets for self-improvement. It is a force that brings us to excellence. If no one was doing it, what is the use...

This statement communicates very well the world of start-ups, especially in Kenya today. It’s about survival for the fittest. The most flexible, the one who has a strategy and is constantly evaluating it, vis-à-vis the reality on the ground. Some of the challenges start-ups need...

How would you know the success of your strategy / project without implementing any monitoring or evaluation? Monitoring and Evaluation (M&E) play a key part in ensuring good results are delivered as planned. It is important for adaptive planning and execution of strategies and projects....