To ensure that internal stakeholders are aware of the strategy (vision, mission, values) of the organization, and audit is important. This audit is best carried out by external strategy experts, because this allows for candid responses on the brands current reality, due to the promise...
Branding
our latest posts
8 April 2025
Branding,Business,
AN ORGANIZATIONS EYE LENS
An organizational vision is how an organization wants to be perceived in future. It is the dream of a company’s end goal. It is how it visualizes the future achievements of the business. An organizations vision can either be inspirational or aspirational. Inspirational : This...
2 April 2025
Branding,Business,
CORE VALUES ARE TO BE LIVED!
Defining your Business Values is not a suggestion … organizational values represent what is expected of the business behaviors, and guides its decision and actions. Core values may not be perfect, but they bring value to how a business represents itself, how it operates, and...
20 March 2024
Branding,Business,
Importance of Marketing Resolutions for your brand
Making New Year Marketing resolutions for your brand: Many people make personal resolutions when getting into a new year. It is also important to make resolutions for your brand for: Communication and Marketing, Employee Engagement, brand goals and identity refreshment. Some marketing resolutions you may...
14 March 2024
Branding,Business,
Embrace Competition
Life would be monotonous and non-progressive without competition!!! That opinion will not make me popular, but healthy competition is one of your greatest assets for self-improvement. It is a force that brings us to excellence. If no one was doing it, what is the use...
23 February 2023
Branding,Business,
A smooth sea never makes good sailors
This statement communicates very well the world of start-ups, especially in Kenya today. It’s about survival for the fittest. The most flexible, the one who has a strategy and is constantly evaluating it, vis-à-vis the reality on the ground. Some of the challenges start-ups need...
16 February 2023
Branding,Business,
Completion of a project isn’t the end
How would you know the success of your strategy / project without implementing any monitoring or evaluation? Monitoring and Evaluation (M&E) play a key part in ensuring good results are delivered as planned. It is important for adaptive planning and execution of strategies and projects....
8 February 2023
Branding,Business,
WHY ENGAGE A BRAND STRATEGY CONSULTANT?
We’re taking a step back to give a glimpse into exactly who we are, and what we do at Brand Integrated Consulting, in a bit more depth. Like a health care professional, a strategic consultant’s job is to diagnose a company’s problems and prescribe strategies...
26 January 2023
Branding,Business,
How can your brand pick the best way to give back to society?
Six of us recently sat around a board room table, could not for the life of us agree on what the best term to refer to the act of giving back to society by a brand is. Previously we all knew it as Corporate Social...
26 January 2023
Branding,Business,
How to keep ON Brand during the holidays
It is important to keep holiday messaging in line with the brand positioning. Ways to make sure the brand doesn’t lose itself in short term festivities include: 1) Stick to your core message. You want to stay true to who you are. You want to...
26 January 2023
Branding,Business,
Partnerships! Start smart, work happy
One piece of log creates a small fire, adequate to warm you up, add just a few more pieces to blast an immense bonfire, large enough to warm up your entire circle of friends; needless to say that individuality counts but teamwork dynamites. Jin Kwon,...
6 July 2021
Branding,Business,
What Online Travel Agencies need to during and after COVID-19
The fall out of COVID -19 by all measures, is still to be fully felt in the financial services sector, more especially amongst mid to low tier lenders. The basic reason for this is not that they are not adequately resourced, nor is it that…...
2 July 2021
Branding,Business,
Creating Country Economic Brand Equity during COVID 19
The fall out of COVID -19 by all measures, is still to be fully felt in the financial services sector, more especially amongst mid to low tier lenders. The basic reason for this is not that they are not adequately resourced, nor is it that…...
1 July 2021
Branding,Business,
Listed companies CEO’s, what’s the plan? WHAT NOW?
The fall out of COVID -19 by all measures, is still to be fully felt in the financial services sector, more especially amongst mid to low tier lenders. The basic reason for this is not that they are not adequately resourced, nor is it that…...
1 July 2021
Branding,Business,
What Online Travel Agencies need to during and after COVID-19
The fall out of COVID -19 by all measures, is still to be fully felt in the financial services sector, more especially amongst mid to low tier lenders. The basic reason for this is not that they are not adequately resourced, nor is it that…...
