At Brand Integrated, we believe in being strategic about everything your brand does. Being strategic about every action is the difference between long term success and short-term success with subsequent failure. We therefore advise out clients to be very strategic about communication and also about marketing. To do this, it is important to understand the differences, and what the brand seeks to accomplish from each.

Strategic communications is the process of planning and executing communication campaigns to achieve specific organizational goals. These goals can include building brand awareness, improving public relations, building brand trust, or influencing public opinion. Strategic communications professionals use a variety of channels and methods to reach their target audiences, including media relations, social media, public relations, and advertising.

Strategic marketing is the process of planning and executing marketing campaigns to achieve specific business goals. These goals can include increasing sales, launching a new product, or expanding into a new market. Strategic marketing professionals use a variety of channels and methods to reach their target audiences, including advertising, sales promotion, public relations, and social media.

However, these two often overlap, and work better when carried out in tandem. We work with you to create both Communication and Marketing Strategies, that meet tot the long and short terms plans and goals of your brand.

The writer Joyce Waithira W. is a Partner Consultant – Strategy, at Brand Integrated Consulting.
Contact: joyce.waithira@brandintegrated.com