Defining your Business Values is not a suggestion … organizational values represent what is expected of the business behaviors, and guides its decision and actions.

Core values may not be perfect, but they bring value to how a business represents itself, how it operates, and if well thought out and internalized, give the business a competitive advantage in the space it operates in.

Core values being an expression of the business should represent its best version. What is your picture of success? Your values should mirror, and express that.

At BI, after identifying 3 to 5 values, we advise you to clearly define them, so they are understood by the stakeholders. Let them discuss and express how they will live the values in their roles. Validate each value with a real experience.

Through doing this, every person will understand what behaviors are, and are not aligned to the brand values. This makes it easier for everyone to own and live the core values. They become real and actionable.

We also develop, define, analyze, workshop and help your brand internalize the core values. We assist the employees to understand how they guide their behaviour and culture.

The writer Joyce Waithira W. is a Partner Consultant – Strategy, at Brand Integrated Consulting.

Contact: joyce.waithira@brandintegrated.com