Joyce Waithira
Joyce is a senior strategy consultant at Brand Integrated Consulting LLP. Prior to joining Brand Integrated, she was an Account Executive at Interbrand Sampson East Africa which was the leading brand consultancy in East and Central Africa for many years. While at Interbrand, she worked in the Strategy Department on accounts such as : Gulf Energy, CBA, KCB, Siginon Group, KCB, Brand Kenya among others.
This experience has broadened while at Brand Integrated where she has worked on Brand Strategies, Communication Strategies and Employee Engagement project for different brands among them Webhost Ultima, Gateway (Pay As You Drive), Gulf Energy (PIMA Gas), Africa Capacity Alliance (ACA) which was formerly Regional Aids Training Network (RATN), K-rep Bank, Fountain Media, Chase
Bank, Trans National Bank (TNB), Rosslyn Riviera, Ubora Cardiometabolic Clinics, Jamii Bora Bank, Daraja DTM, MMC Africa Law and many others.
Joyce studied Journalism at Kenya Institute of Mass Communication, then went on to study Project Management at Riccatti Business Institute. She holds a BA in Communication – Public Relations
from Daystar University, with a minor in Community Development.
In her role at Brand Integrated, Joyce liaises with client and runs with the projects from beginning to completion to make sure deliverables are met in a timely manner, and the Strategy is implemented within the brand.
To Quote Aristotle, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” She believes every brand has a story and a heritage that can only build the business if the custodians BELIEVE in the promise and values and LIVE them everyday.
Joyce gathers and analyses brands, industries and trends, then develops futuristic Brand, Communication and Go-To-Market Strategies. She also facilitates effective Employee Engagement, ensuring that a sustainable, trend defining brand is implemented.
