Ken Kariuki
With over 25 years in driving brand and business strategy assignments, Ken has had extensive responsibility for sales, market share, brand equity and profitability performance of major brands in Kenya and the East African markets.
He has been privileged to champion growth in some of the leading multinational companies, such as Nestle, Reckitt Benckiser and East African Breweries.
As one of the leading brand and marketingprofessionals in Kenya, Ken developed and launched several new products and spent many years managing leading brands such as Dettol, Jik, Harpic, and Doom at Reckitt Benckiser.
Ken was part of a team involved in breaking the volume trap at East African Breweries that developed and launched ‘Senator Keg’, a hygienic and aspirational draught beer for consumers at the base of the pyramid – the success of this brand has been well documented.
He was involved in a leadership team at the East African Breweries that carried out due diligence of multiple beer companies in Ethiopia with a view to acquisition.
Since 2006, Ken has used his vast experience in supporting for-profits and non-profits become more successful in delivering their ambitions.
Ken’s strengths lie in generating consumer insights, problem-solving in business, strategy formulation and brand building.
Ken holds a Master of Business Administration (Marketing Management) and a Bachelors of Arts (Management) degrees from the University of Bhopal and
the University of Indore (India).
He was the local champion for the Diageo Way of Brand Building Practitioners’ Course at Kenya Breweries Limited, and has attended several local and international courses and assignments.
He is a member of the Marketing Society of Kenya (and has sat on the council for 2 years), is involved in training of marketing and sales professionals locally and has previously been named ‘Trainer of the Year’ for the Chartered Institute of Marketing (CIM).
An established and well-respected brand and business strategist with a career spanning over 25 years. He has held senior brand and commercial positions in leading multinational companies.
