Richard Mukoma
Richard is a Partner in Brand Integrated Consultancy. He was previously the CEO and lead local consultant for Interbrand, the world’s leading brand consultancy’s East and Central Africa region; a position he held for five years. prior to that richard worked with Ogilvy & Mather Advertising for ten years; the last four of which he was the Managing Director.
Richard has also been a regular contributor of articles on Marketing and Communication Strategy in various publications, including; The Daily Nation’s Smart Company, Business Daily, Sokoni magazine, Management magazine and others. Richard also contributed to the introductory forward for the first publiscation of east africa super Brands, in 2007.
His Acadmic qulification include a Bachelor of Arts degree in Economics and Statistics from The University of Baroda in India, and a Master of Arts degree in Economics from the same institution. Richard is also a graduate of the Strathmore Business School / IESE Business School Advanced Management Programme.
He has a wealth of Brand strategy & communication experience gathered over the past fifteen years on a wide range of international and local brands, including but not limited to; Castle lager, Redds, Safari lager, Club Pilsener, Castle Draught, Trophy lager, Africa Online, e-touch, Bidii.com, SOS children’s villages, Kenya Airways, Barclays Bank, Peugeot, Tata, Volvo trucks, Nation FM, Nation TV, Nation Media Group Corporate, Kiwi, Hairglo, Hair works, Panadol, Calpol, Actal Tums, Hedex, Eno, Lucozade, Scotts, Coldrex, Ribena, Aquafresh, Safaricom, Kodak, British American Insurance, Sportsman, Rothmans, Royals, SM, Tumbacco Legeire, Pall Mall, Eveready, Energizer, Schick, Royco, Knorr, HomeCup, Annapurna, Kilimanjaro lager, Bic, Dax, E-Z curl, Kengele’s, Cadbury’s Dairy Milk, Fudge, Cadbury’s Eclairs, Bond 7, Richot, Kenya Cane, Popov, Kane Extra, Senator Extra Lager, Pilsner Lager, White Cap lager, White Cap Light, Stayfree, O.b, DHL, Emirates, Sprite, Fanta, Pepsi, Mirinda, 7Up, WorldSpace, Bamburi cement, Hima cement, UUNET, Supanet, Powertab, TB ina Tiba, Abstinence “Chill”, Bata, Kenya Commercial Bank, Kenchic, DsTV, Kenya Revenue Authority, Magadi Soda, Securicor, NIC Bank, BenQSiemens, Econet Wireless, Flashcom Wireless, Telkom Kenya, Strathmore Business School, Oilibya, KWFT, MTN, Microsoft, Gulf Energy, Old Mutual, APA insurance, Apollo Insurance, CBA Bank, DTB, Kenya Ports Authority, Brand Kenya, ICDC, K-Rep bank, Gateway Insurance (Pay As You Drive), Siginon, Britam.
A well-versed expert with a career spanning over 20 years in the brand strategy & communication space. He has held various leading positions inplanning and actualizing strategies for key international and local brands.
Richard believes that brands have the power to change the world
