Making New Year Marketing resolutions for your brand:

Many people make personal resolutions when getting into a new year. It is also important to make resolutions for your brand for: Communication and Marketing, Employee Engagement, brand goals and identity refreshment.

Some marketing resolutions you may consider include:

1. Developing a more organized marketing plan for the new year.

Look at how things went in 2022 / 2023 and see what worked and what did not. Some areas to consider include: advertising, branding, meetings and events, digital marketing, website revamp, customer facing interaction management.

2. Trim the fat. Get rid of what does not work.

Changing up your marketing plan isn’t easy, just like letting go of bad habits that obstruct your progress in life may be difficult. No matter how much time or finances have been put into a marketing venture, it may be time to let it go if it has not been working. Evaluate your 2024 budgets against the plans for 2023 that worked, and refocus the funds into the 2024 plans that may work. Invest in researching what will be best for your brand. It is important to measure ROI at the end of each year before a new one begins.

3. Try something different and more creative.

Have attention grabbing initiatives. Brands are becoming more and more creative and daring. Aim to dominate your space and attract more people to spend more time enjoying your communication while being informed. Utilize what you can afford to maximize on your exposure and its quality, look at what your benchmarks are doing and see what you can fit into your budget. Get innovative.

4. Build stronger personal connections with the market.

People buy from people mostly. Plan to become relatable to your market / audience. You can personalize your marketing by: carefully targeted email campaigns, use of social media targeting to share updates. Make use of automation because it will make sure you never skip a planned communication throughout the year.

5. Keep communication channels open with the audience.

Make sure when the market communicates, you immediately respond. Lack of response makes the customer feel unwanted and they may pull away to more responsive brands. Make sure your brand is a keen listener. In your marketing plan, decide to know your consumer intimately, so you can predict their next moves as well as know what they think of what you offer.

6. Let your consumer know they can rely on you by being consistent.

Do what you say you will do, have no hidden charges or agendas. Let what you say when you’re marketing be exactly what the consumer finds. If you plan to email / tweet / blog weekly, be consistent. Being reliable is very important. You can automate this so that you never forget.

Go ahead and talk to us for a detailed marketing plan, which we will guide you through.

The writer Joyce Waithira W. is a Partner Consultant – Strategy, at Brand Integrated Consulting.