Team

To ensure that internal stakeholders are aware of the strategy (vision, mission, values) of the organization, and audit is important. This audit is best carried out by external strategy experts, because this allows for candid responses on the brands current reality, due to the promise...

An organizational vision is how an organization wants to be perceived in future. It is the dream of a company’s end goal. It is how it visualizes the future achievements of the business. An organizations vision can either be inspirational or aspirational. Inspirational : This...

Defining your Business Values is not a suggestion … organizational values represent what is expected of the business behaviors, and guides its decision and actions. Core values may not be perfect, but they bring value to how a business represents itself, how it operates, and...

Making New Year Marketing resolutions for your brand: Many people make personal resolutions when getting into a new year. It is also important to make resolutions for your brand for: Communication and Marketing, Employee Engagement, brand goals and identity refreshment. Some marketing resolutions you may...