We’re taking a step back to give a glimpse into exactly who we are, and what we do at Brand Integrated Consulting, in a bit more depth. Like a health care professional, a strategic consultant’s job is to diagnose a company’s problems and prescribe strategies to fix them. Consultants help organizations change and solve problems so they operate more efficiently and therefore profitably. Due to experience in different fields, they are able to offer advice and expertise to help improve a brands overall performance.

To us, your brand is a like a diamond. A diamond goes through a cleaning and cutting and many other processes, but when it’s finally ready, it radiates beauty for all. Its true value is unlocked.

Let me take you through two of the many processes we go through.

When a client approaches us, we first talk to them and do a bit of back ground research to understand the industry, and therefore the client’s brand. After this, we are able to propose the best way to tackle the challenges identified. So right from the pre-proposal stage, research and integration of knowledge about the space the brand is operating in is being gained.

We then go into interrogating the brand fully. This means interaction with internal and external stakeholders, analyzing any documents and information the company may have that are relevant to their future and to understanding their past, benchmarking and studying global best practice, understanding the competitor land scape and out of this, we develop a brand audit or brand interrogation report. This report considers different arms of the brand, the staff culture, the products and services offered, the systems and procedures and the effectiveness of the marketing, communication, as well as its look and feel. The aim is to generate a report that gives a 360 degree analysis of the brand.

Armed with these insights and the report, we can now be able to work on optimizing the brand by developing a brand strategy. This strategy will define the optimal brand and business promise, its personality, the vision, mission, values, brand drivers, modus operandi, and the best brand connect to attract and retain our target audience. A brand manifesto to guide and continuously engage the internal stakeholders is also churned out by the end of this phase.

These two phases are very important and inform anything else we may do with regards to the brand: Brand Design and Identity, Brand communication and marketing strategies, Employee engagement – all of which we will take you through as needed.

So take the first step and talk to us, and lets see how to optimize what you have, so as to enable your brand, to power your business.

The author is a Partner Consultant in the Strategy Division at BI. You can reach her on joyce.waithira@brandintegrated.com