A brand story communicates a company’s distinctive essence. It establishes an emotional connection with your target audience. It is a strategy where a company uses narratives to communicate its brand identity, values, mission, culture and personality to its customers / clients.

It recounts the events that sparked the company’s inception and shows how that narrative still drives the mission to date. It resonates with the customers and clients and makes these audiences connect and feel vested in the company.

Many of our clients come to us knowing their name, logo, products and services, but when it comes to what they stand for, what they need they are meeting, it becomes a little tricky.

At BI, we have developed what we call the Brand Manifesto for our clients from all over Africa, based on the history of the company, what their customers, employees and motivators say, what the competition is doing, and where the industry trends are moving towards.

Reach out to us for a consultation on how we can help you develop your brand story which you will live for years to come.

The writer Joyce Waithira W. is a Partner Consultant – Strategy, at Brand Integrated Consulting.
Contact: joyce.waithira@brandintegrated.com